Driven by Passion
Dominic Cicero is not just another racing driver. He brings a wealth of knowledge and experience in both driving and engineering, but unique to this space, he also brings event planning, activation and media experience. Dominic has over 24 years of experience developing and managing marketing concepts that bring unique experiences to his partners and fans, while delivering exciting motorsports based experiential programs for his partners. D. Cicero and his motorsports company have the capabilities to drive awareness, activate and sales for your brand. Dominic Cicero is a true professional car racing driver and spokesperson, which brings unique knowledge to creating your custom built racing simulators.
Simulators
Eyes Up Sims was born from necessity, as a racing driver Dominic didn't have the funds to test before races or test with teams for opportunities. He began developing his first sim at the age of 22 from a wooden shell and have been striving for accuracy, realism and the constant search for the suspension of disbelief in the simulation. You feel as though you are fully immersed in the driving experience.
Film and TV stunt driving.
While Dominic continues to work on racing sponsors he has also been working in the TV and film industries. His skills as a driver and spokesperson have shined as an actor and stunt driver on some hit TV and films. such as the The Art of Racing in the Rain film and TV shows, Grimm and Leverage, along with many car commercials. The film world is exciting to Dominic and most of all, when he is not competing around the world, he can use the experience to sharpen his skills behind the wheel on camera. He is an active SAG/AFTRA member and is available for projects.
What is Different from Other Drivers?
Dominic's hope is to share his love of motorsports and his skills of driving with the racing, film and simulation worlds.